Lauren Whitford Creative Portfolio

Social Media Management

Content and Workflow Optimisation for Factorial’s LinkedIn Channel

My Approach

At Factorial, I supported the marketing team by bringing more structure and consistency to their content output and internal workflows.• Created and managed a centralised content calendar for blogs, LinkedIn posts, and newsletters.
• Ideated and wrote LinkedIn content and captions tailored to our target audience.
• Designed supporting graphics and visuals to keep posts on-brand and engaging.
• Developed clear brand and tone-of-voice guidelines to align writers and stakeholders.
• Helped streamline internal processes for how content was requested, produced, and approved.

The Outcome

• Mapped existing content efforts and identified overlaps, gaps, and ad-hoc requests.
• Planned and scheduled LinkedIn posts, ensuring a balanced mix of educational, product, and employer-brand content.
• Wrote post copy and captions that translated marketing priorities into clear, scroll-stopping messages.
• Created simple, on-brand graphics for social posts using existing visual guidelines.
• Built a content calendar template with dates, channels, content type, owner, and status, and kept it updated.
• Documented tone-of-voice and copy principles, with concrete examples for the team.

Flexidao LinkedIn Growth Campaign

My Approach

In my first month, I took full ownership of their LinkedIn strategy.• Planned and scheduled all content with fresh, creative hooks tied to milestones (ISO Certification, events).
• Captured Flexidao’s brand voice through well-researched posts and blogs.
• Leveraged HubSpot and Google Analytics for campaign planning and detailed reporting.
• Collaborated across marketing, sales, and contributors for seamless execution.

The Outcome

• Impressions up 20% month-over-month.
• Reactions surged 60% in 30 days.
• Established consistent content cadence and cross-department workflows.
• Delivered milestone blogs that engaged technical audiences effectively.

Manager Testimonial

"Within one month of joining, Lauren had successfully taken full responsibility for managing our LinkedIn company profile... This significantly elevated our online presence, her efforts resulted in a 20% increase in impressions and an impressive 60% growth in reactions within a single month."– Eloise Moench, Flexidao

Video Projects

Video to Raise Flexidao's Newsletter Engagement

Project Management and Design

Stryker Customer Experience Area

The Challenge

This project started with two empty rooms and no defined structure. I needed to:• Communicate brand credibility
• Conduct market research to understand our positioning
• Showcase complex products clearly
• Create an emotional experience
• Enable customer collaboration and sales
• Align with multiple stakeholders

My Approach

• Designed the space as a guided experience, not a showroom
• Created distinct zones for storytelling, product display, and collaboration
• Developed a spatial layout with clear flow and interaction points
• Worked across architects, vendors, and internal teams
• Led the project from concept to final delivery

The Outcome

• Transformed empty rooms into an immersive brand environment
• Increased customer engagement and contributed to new business opportunities
• Made complex medical products easier to understand
• Created a memorable, story-driven experience for visitors
• Enabled collaboration and co-creation
• Positioned the company ahead of competitors through innovative 3D experiences

For legal reasons, I’m unable to share images of the finalized room, as it contains product designs that Stryker wishes to keep confidential.

End-to-End Event Management

Stryker Corporate Events

I’ve owned and led internal and external events over two years, across HR, Sales and CX-focused marketing roles.• Led corporate events and workshops for global teams at Stryker, owning logistics, materials, and stakeholder communication.
• Drove the design and launch of a customer experience “CX room,” aligning messaging, visuals, and presentations used during client visits.
• Took full responsibility for leadership training sessions for 200+ attendees, coordinating vendors, venues, and all supporting documentation.
• Created event-related content, including invitations, slide decks, follow-up materials, and internal updates.

Translations

GienVibe Irish Translations

I provide professional English–Irish (Gaeilge) translation services, specialising in producing clear, natural, and culturally accurate content. My work combines linguistic expertise with careful attention to tone, context, and audience, ensuring each translation reads authentically in Irish rather than as a direct conversion from the source text. I also work extensively with AI-assisted translation, refining and post-editing outputs to meet high-quality, publication-ready standards while maintaining consistency and precision across projects.• Transform complex or ambiguous source texts into clear, natural Irish, ensuring meaning and nuance are fully preserved.
• Refine AI-generated translations through detailed post-editing, producing fluent, publication-ready content.
• Maintain consistency across large volumes of content by applying structured terminology management, ensuring cohesive and reliable translations.
• Adapt tone and style to suit different content types and audiences, improving clarity, engagement, and readability
Identify and resolve linguistic inconsistencies through thorough proofreading, enhancing overall translation quality.
• Deliver high-quality translations under tight deadlines, meeting project requirements without compromising standards
• Collaborate with project stakeholders to clarify ambiguities, resulting in more accurate and contextually appropriate outputs.

• Profile
• Testimonials

Profile

I’m a Barcelona-based marketing and content specialist with a First-Class Honours degree in Commerce (Marketing & Human Resource Management), and over two and a half years of experience in digital marketing, content strategy, and customer experience across international teams in both startup and corporate environments. My work focuses on Copywriting, CRM, SEO, UX writing, and campaign strategy, with an emphasis on creating user-centred content and improving customer journeys across digital products.Earlier in my career, I also worked in HR and People Operations, supporting recruitment, onboarding, internal communications, and employee engagement initiatives. This background gave me a strong understanding of user behaviour and communication, which now plays a key role in the way I approach marketing and content.I enjoy combining creativity with data-driven thinking, whether I’m building campaigns, refining product messaging, or developing content strategies. Outside of work, I’m passionate about film, Formula 1, tennis, and photography, and I’m always drawn to projects that involve storytelling, visual content, and digital experiences.

Testimonials

Please see my LinkedIn for more recommendations

Martina Pelagallo - Translation Coordinator at Qustodio"I had the pleasure of working with Lauren in her role as Translation Manager. She is organized, clear in her communication, and a truly supportive collaborator. Working with her was always smooth and enjoyable. I hope our paths cross again in the future."

Eloise Moench - Head of Marketing at Flexidao"To whom it may concern,I had the distinct pleasure of managing Lauren during her time at Flexidao. She proved to be a great asset to our team who consistently demonstrated a high level of ownership and initiative in all her projects.Within one month of joining, Lauren had successfully taken full responsibility for managing our LinkedIn company profile. She planned, scheduled, and executed engaging content with creativity and fresh ideas. This significantly elevated our online presence, her efforts resulted in a 20% increase in impressions and an impressive 60% growth in reactions within a single month.Beyond social media management, Lauren quickly became proficient in tools like HubSpot and Google Analytics, using them to plan impactful campaigns and deliver detailed marketing reports that effectively tracked and documented our progress. She also authored a series of well-researched and detailed blogs, covering key organizational milestones such as our ISO Certification and major events. Her content consistently captured our brand voice and engaged our audience effectively.Lauren brought a positive and proactive attitude to the workplace from her first day in the role. She fostered open communication across departments, reaching out to necessary contributors to finalize workstreams in the marketing department and collaborating closely with our sales team to ensure alignment."

Deirdre McGovern - Director of Marketing and Portfolio Commercialization at Stryker"To Whom it May Concern,I am writing to recommend Lauren for any marketing position within your organization. Lauren has recently completed a year-long internship with our internal marketing team at Stryker, where she demonstrated dedication and creativity in various projects, particularly focusing on planning for future customer experience initiatives.During their time, Lauren made great contributions to our team's efforts in enhancing the customer experience journey within our AMagine organization. One of her notable projects involved spearheading the planning for a future customer experience area, where she exhibited strategic thinking and meticulous planning.Furthermore, Lauren demonstrated her creativity and resourcefulness by creating a comprehensive guidebook for those hosting customer visits. This guidebook serves as a practical tool for our teams to ensure consistency and excellence in customer interactions. Her dedication to enhancing customer
satisfaction and loyalty reflects her commitment to delivering results.Lauren also led a comprehensive brand equity audit in collaboration with our internal customers and partners, which were instrumental in refining our brand positioning and strengthening our market
presence.Overall, Lauren exhibited professionalism, enthusiasm, and a strong work ethic throughout her internship with us. Her ability to collaborate effectively with cross-functional teams, adapt to new challenges, and drive projects to successful outcomes makes Lauren an invaluable asset to any marketing team. I am confident that Lauren will excel in any role she undertakes and will bring a wealth of knowledge, skills, and passion to your organization. Please feel free to contact me if you require any further
information."

Lori Fraser - Project Analyst & Event Specialist at Stryker"I had the pleasure of collaborating with Lauren on several events, as well as the development of the new customer experience area and designing an app to manage the success and flow of our customer visits. Lauren's eye for detail and creativity were a huge asset and her dedication and ability were evident from the outset.During our time working together, Lauren proved herself to be undeniably a 'safe pair of hands,' consistently delivering high-quality results – resulting in her being trusted with a lot of responsibility quite quickly. Her keen understanding of project requirements and her willingness to seek clarification when needed were invaluable assets to our team. Lauren’s flair for grasping complex concepts quickly and her proactive and calm approach to problem-solving make her a standout professional.I’m confident that Lauren will excel in her career and am excited to see her next steps! Her personality, passion for excellence and her ability to drive results make her an invaluable asset to any team fortunate enough to work with her."

Colin Ryan - Senior HR Manager at Stryker"I have had the pleasure of working with Lauren closely during her first internship with Stryker in our HR function, and then later, I supported her and her team during her second internship in our commercialisation and marketing function for the Global Additive Team in our AMagine Institute.Lauren is not only a skilled team player but also a proactive problem solver who brings innovative ideas to the table. She consistently exceeded expectations, demonstrating a strong work ethic and exceptional attention to detail. Lauren leads through her values of integrity, responsibility and creativity. She is a high impact achiever, who is results driven, collaborative and proactive.Lauren is a valuable asset to any team, and I have no doubt she will continue to excel in all future endeavors."

Calum Eagan - Technical Sales Executive at Igloo Vision"Lauren was great to work with on a customer experience project. As a supplier, Lauren was briefing on the requirements and plans for this project, while being the first point of contact. Her work was clear, efficient and collaborative, driving the long-term project and all stakeholders. I hope we get to work together in the future!"

Skills

My Tool Stack